Security Industry Regulatory Agency (SIRA) launched a new national initiative titled “Thank You UAE” during its participation in ISNR Abu Dhabi 2026 on the first day of the exhibition, as part of the organization’s platform, which witnessed strong attendance and engagement from visitors and participating entities.
The initiative comes as a message of loyalty and appreciation to the nation of giving, representing a unified national participation through which citizens, residents, visitors within the UAE, and friends from around the world express the highest meanings of gratitude, appreciation, and loyalty to the UAE and its wise leadership, in a scene that reflects the spirit of belonging and social cohesion that distinguishes the country.
The organization confirmed that the “Thank You UAE” initiative builds upon the success and social impact achieved by the “Emarat Al Aman” campaign, which reinforced the concept that safety in the UAE is not merely a slogan, but a real-life experience enjoyed by everyone in a society characterized by security, stability, tolerance, and quality of life.
SIRA also explained that the idea behind the initiative stems from its continuous commitment over the years to launching initiatives that celebrate the achievements of UAE society and strengthen the values of loyalty, belonging, and community unity. The organization noted that the exceptional circumstances witnessed globally demonstrated the strength of the relationship between the UAE and members of society, including citizens, residents, and admirers of the UAE around the world.
The organization emphasized that the “Thank You UAE” initiative embodies the humanitarian and national values established by the UAE and reflects its status as a global model for security, stability, tolerance, and quality of life. It added that the initiative aims to enhance feelings of pride and appreciation for the nation while highlighting the UAE’s civilized image, which has become a source of inspiration to the world across various fields.
Khalifa Ibrahim Al Sallis, CEO of SIRA, affirmed that the initiative was launched to embody the feelings of love and loyalty that everyone holds toward the UAE and its wise leadership, noting that “Thank You UAE” reflects the spirit of Emirati society built on cohesion, tolerance, and belonging.
He said:
“The UAE has not only been a homeland that embraces its citizens and residents, but it has also become a global model in security, stability, and quality of life, as well as a source of inspiration in shaping the future. Through the ‘Thank You UAE’ initiative, we wanted to give everyone a space to express their sincere feelings toward this nation, which has taught the world a lesson in humanity, coexistence, and safety.”
He added:
“What we are witnessing today in terms of interaction and messages of love and gratitude from various nationalities confirms the exceptional place the UAE has reached in people’s hearts and reflects the immense pride in living on this blessed land.”
The platform witnessed remarkable interaction from participants, who expressed through their messages and words their love for the UAE and appreciation for the security, stability, and opportunities for a dignified life it provides, affirming that the UAE has become a homeland that embraces everyone and gives them a sense of reassurance and belonging.
SIRA invites everyone to participate in the “Thank You UAE” initiative and share their messages and feelings toward the nation and its wise leadership through the website:
shukranuae.emaratalaman.ae