Dubai, United Arab Emirates - October 2025
In support of the Community Year 2025 and in alignment with Dubai’s vision to strengthen societal security awareness, the Security Industry Regulatory Agency (SIRA) announced the launch of the sixth season of “Emarat Al Aman”, which will take place from 3 to 6 November at Dubai Mall – Zabeel Bridge, under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Council for Border Security.
The new edition builds on the wide success of the previous seasons, reaffirming SIRA’s leading role in promoting a culture of safety, enhancing public responsibility, and fostering community engagement through a series of interactive physical and mental challenges designed to raise awareness and inspire positive behavioral practices.
A New Concept for an Exceptional Community Season
The sixth season of Emarat Al Aman returns with a completely renewed experience that combines challenge, innovation, and community interaction—reflecting values of cooperation, responsibility, and social unity.
This edition introduces several transformative updates aimed at expanding participation and strengthening community engagement, including:
Expanded Community Categories
Three new categories have been introduced to ensure inclusivity across all ages and sectors:
Community Protectors: Public and private security entities, honoring their role in safeguarding community stability.
Community Leaders: Government and private institutions supporting national initiatives and community development.
Spirit of the Community: Women, the general public, and a newly launched Juniors Category (ages 16–20)—emphasizing the importance of youth and women in spreading safety culture.
New Competition Structure
Three winning teams will be awarded in each category instead of one, recognizing diverse performance and innovation.
Team size has been adjusted from seven to four participants, making participation more flexible and accessible.
A total of 11 team challenges and two individual challenges will be available to participants and visitors, merging cognitive and physical skills into one cohesive experience.
The 2025 edition also features an innovative field setup integrating advanced technologies with realistic safety and security scenarios—designed to elevate behavioral awareness and highlight the role of individuals as active contributors to community security.
Organizer and Official Partner
Organized and officially sponsored by SIRA, in partnership with Dubai Mall – Emaar, the event reflects a shared commitment to empowering the community through impactful initiatives that transform security awareness into a practical, everyday lifestyle.
Strategic Partners Supporting the Event’s Success
Emarat Al Aman 2025 is supported by leading strategic partners representing both government and private sectors, including:
UXE Security Solutions, M-Code, Dubai Customs, UBYEMAAR, flydubai, Emirates NBD, and Grand Hyatt Hotel.
This diverse partnership ecosystem reinforces the collaborative spirit needed to achieve Dubai’s vision of a safe, sustainable, and engaged community.
Prominent National Sponsors and Supporters
The event also receives valuable contributions from sponsors specializing in training, safety, and security technologies, including:
Aman Security Training, Messe Frankfurt Middle East, Vostok, Safer Fire Safety Consultancy, Ten Tech Security Solutions, and Platinum Tech Solutions.
Additional support comes from leading government entities and national institutions, including:
Dubai Police, Dubai Civil Defense, Dubai Corporation for Ambulance Services, Dubai Electricity and Water Authority, Digital Dubai Authority, Transport Security Department, Federal Authority for Identity, Citizenship, Customs & Port Security, Dubai Health Authority, and the Harley-Davidson Dubai Owners Group.
Media coverage is provided by Dubai Media Incorporated, offering special features that highlight participants’ achievements and capture the inspiring atmosphere of competition, creativity, and community spirit.
“Our Community, Our Pride” Exhibition
Alongside the main event, a dedicated artistic exhibition titled “Our Community, Our Pride” will showcase creative pieces featuring mosaic portraits of UAE leaders composed from images of participating teams and visitors—symbolizing unity between leadership and community.
Emirati artist Meitha Abdullah Al Rumaithi will present a special photography exhibition titled “Wuyoh Min Al Mujtamaa” (Faces from the Community), documenting Emirati generations in a visual narrative that highlights identity, belonging, and national values—reflecting the essence of Emarat Al Aman.
Registration Now Open
SIRA invites all community members to participate in this national event by registering through the official website
A National Initiative with a Community Spirit
SIRA affirmed that “Emarat Al Aman” has grown into a vibrant community platform that brings together people of all ages with one shared purpose:
to learn, to lead, and to work as one team for a safer and more aware society.